TAIAN

TAIAN, Inc., a Tokyo-based company established in June 2020, operates within the specialized market of business and productivity software for the bridal and banquet industry. The firm was founded by Mariko Murata, who currently serves as CEO. Her journey began at Recruit Staffing Co., Ltd., where an assignment in the IT engineer dispatch business sparked a deep interest in engineer HR. This was followed by a role at an engineer HR Tech SaaS company, where she led the establishment of a customer success team. Ms. Murata's personal experiences, including her own wedding, and her admiration for the dedication within the bridal industry, became the driving force behind TAIAN's creation.

The company provides a suite of software-as-a-service (SaaS) products designed to digitally transform and streamline operations for wedding businesses. Its core offering, "Oiwaii," is a comprehensive platform that integrates marketing, sales, customer information management, event planning, and post-event customer relationship management into a single web-based tool. Complementing this is "Concept Marry," a service focused on enhancing the guest and couple experience through web-based invitations and seating charts. TAIAN also operates "BRIDAL MAGAZINE DX," a web magazine that provides marketing and digital transformation insights to industry professionals. The business model is centered on generating revenue through these specialized software and service offerings, aiming to improve operational efficiency and foster long-term customer relationships for its clients.

TAIAN is a privately held, venture capital-backed entity. Since its inception, the company has successfully raised capital through several funding rounds, including a Seed Round in November 2021 and Series A rounds in July 2022 and November 2024, securing a total of $4.78M. Its investor base includes firms such as Globis Capital Partners, Canal Ventures, Tokio Marine Holdings, ANRI, and Mitsubishi UFJ Capital, among others.

Keywords: bridal tech, wedding industry software, banquet management, event management SaaS, customer relationship management, digital invitations, seating chart software, Mariko Murata, Oiwaii, Concept Marry, BRIDAL MAGAZINE DX, wedding planning platform, event tech, hospitality technology, Japanese startup, venue management software, client management tool, post-wedding marketing, celebration tech