TAGGRS

TAGGRS operates in the marketing technology sector, offering a software-as-a-service (SaaS) solution focused on server-side tracking for businesses. The company was established in 2022 and is headquartered in Heerenveen, Netherlands. Its founding team includes Niels Olivier (CEO), Jorjan Jorritsma (Head of Finance), Niek Schlepers (Head of Support), and Steven Hooisma (Head of Software Development). Olivier, who holds a Master of Science in marketing, previously ran an online marketing agency and possesses expertise in Google Tag Manager. Schlepers also has a background in Google Tag Manager and owns other software companies, while Hooisma's experience lies in system administration and data automation.

The company's core business addresses the increasing difficulty in tracking online user data due to the disappearance of third-party cookies and stricter privacy regulations like GDPR. TAGGRS enables clients to shift from client-side tracking to server-side tracking. This method collects data directly from the user's browser and sends it to a server container managed by TAGGRS before forwarding it to analytics and advertising platforms like Google Analytics 4, Google Ads, and Facebook. This process gives clients more control over their data, enhances accuracy, and improves compliance with privacy laws. The platform is designed for a range of clients, including advertisers, marketing agencies, developers, and business owners.

Revenue is generated through a tiered subscription model, with pricing based on the number of requests (events like page views or clicks) processed per month. TAGGRS offers several packages, including a free plan for up to 10,000 monthly requests, to make the technology accessible to a broad audience. The service is built to be user-friendly, providing setup templates, comprehensive documentation, and integrations with e-commerce platforms such as Shopify, Magento, and WooCommerce. The company asserts that its independent server infrastructure, not reliant on Google's cloud servers, ensures low latency and reliable performance. By using the TAGGRS platform, businesses can potentially increase trackable conversions and achieve higher event attribution accuracy.

Keywords: server-side tracking, martech, data privacy, first-party data, Google Tag Manager, conversion tracking, data accuracy, GDPR compliance, cookie-less tracking, marketing analytics, SaaS, data collection, ad tracking, e-commerce analytics, Shopify tracking, customer data platform, data security, marketing data, web analytics, attribution modeling