Taembe

Taembe

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Vietnamese online store for baby products and adapted diapers.com.

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DateInvestorsAmountRound

$228k

Seed
Total Funding000k
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Taembe emerged in the Vietnamese e-commerce sector in April 2013, positioning itself as a specialized online retailer for mother and baby products. The company was established by a team of three e-commerce professionals—Tomo Huynh, Le Khac Ngan Ha, and Hien Doan—who identified a market opportunity at a local tech conference. Their collective background included experience at firms such as Vietnam Ventures Group and local e-commerce players, providing a relevant foundation for the venture.

The business model was designed for convenience, focusing on delivering essential baby supplies directly to consumers' doors, with a particular emphasis on diapers, a bulky but recurring purchase. This strategy mirrored the successful Diapers.com model in the U.S. and aimed to provide superior customer service in a market where this was not yet the standard. The company secured an undisclosed six-figure funding round from a local investor shortly after its launch in August 2013 to finance expansion, marketing, and developer talent.

By 2016, the leadership team had evolved, with Don Phan as CEO, Nghia Pham as CTO, and co-founder Hien Doan remaining as the head buyer. This team brought experience from other notable tech companies like Zalora and Foodpanda, and as parents themselves, they aimed to curate a product selection they would use for their own children. Taembe's mission was straightforward: "Making Mom's Life Easier."

The company operated in the burgeoning Vietnamese e-commerce market, which was seeing a demographic shift with rising incomes and more women entering the workforce. However, this market also became intensely competitive, with well-funded retail chains like Con Cung and Bibo Mart, alongside large horizontal e-commerce platforms, capturing significant market share. Taembe, once a focused vertical player, appears to have ceased operations in the years following 2016, as it is no longer a visible competitor in the current market landscape.

Keywords: baby products, Vietnam e-commerce, online retail, diapers delivery, mother and baby care, consumer goods, specialty e-commerce, direct-to-consumer, Ho Chi Minh City, online startup

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