Szentia

Szentia, founded in 2016 and headquartered in Madrid, Spain, operates at the intersection of beauty, sustainability, and technology. The company, under the leadership of CEO & Founder Ignacio Longarte, has developed a business-to-business solution targeting the fragrance, cosmetics, and dermo-cosmetics sectors. Szentia's core offering is a Software-as-a-Service (SaaS) platform powered by artificial intelligence, designed to create a direct and data-rich relationship between brands and their end-users.

The business model is centered on a subscription-based service for brands, enabling them to transition from a purely transactional relationship with customers to an engaged, experience-driven ecosystem. Szentia provides a suite of tools that includes patented, detachable smart dispensing heads for product packaging, a customizable consumer-facing application, and an AI-powered analytics platform for the brand. This technology allows brands to gather real-time data on product usage, consumer habits, and preferences, which in turn facilitates personalized experiences, targeted advice, and customer education.

A significant aspect of Szentia's value proposition is its focus on the circular economy. The company co-designs smart, reusable packaging with its clients that is both sustainable and capable of being digitally tracked throughout its lifecycle—from the factory to the consumer and back. This was demonstrated in a successful pilot program with the Babaria brand and Clarel retail chain in 2023, which validated the complete circularity of their smart containers. By integrating IoT devices with their digital platform, Szentia allows brands to measure and manage the reuse of packaging, aligning with increasing consumer demand for sustainable practices and forthcoming regulatory changes.

Keywords: smart packaging, beauty tech, circular economy, SaaS, Internet of Things, AI platform, dermo-cosmetics, customer engagement, sustainable packaging, data analytics