syyx.com

Syyx is a global advisory firm and venture studio specializing in scaling Web3 projects. Founded by Florian Bohnert, who has over 15 years of experience in scaling startups and previously served as the CMO at Cardano's commercial arm, Syyx leverages a marketing-driven operations strategy to help startups achieve growth. Bohnert was also a key driver in Mobike's $2.7 billion IPO.

The company provides bespoke growth solutions for blockchain teams, encompassing services such as marketing strategy, public relations, community building, content creation, branding, and fundraising. Syyx operates on a proprietary strategic framework called the "Six Rights," which aligns six key marketing dimensions—Right Target Audience, Right Content, Right Channels, Right Timing, Right Resources, and Right Strategy—to create a clear path for growth. The firm's client engagement models are flexible, offering advisory retainers for ongoing guidance, equity deals for long-term strategic partnerships, and ad-hoc services tailored to specific challenges.

Syyx serves a range of clients from startups to unicorns, with a focus on Web3 but also possesses experience across verticals like AI, Fintech, ESG, and IoT. One of their highlighted projects includes helping Metera Protocol, a provider of tokenized Cardano indexes, build its marketing framework and playbook, which contributed to a successful $1.2 million ADA fundraise. The firm was established by former executives from the Cardano ecosystem and partners with a global network of industry experts to deliver its services.

Keywords: Web3 advisory, venture studio, marketing strategy, blockchain growth, Cardano ecosystem, Florian Bohnert, startup scaling, tokenomics, public relations, community building, content creation, fundraising, Metera Protocol, Six Rights framework, crypto marketing, go-to-market strategy, brand building, fintech, AI, decentralized applications