System

System, Inc., a Public Benefit Corporation founded in 2018 by Adam Bly, operates with the mission to help the world understand and address complex challenges by visualizing them as systems. The company has secured significant financial backing, raising a total of $18.4 million over two funding rounds from prominent investors including Reid Hoffman, Lachy Groom, Jeff Raikes, and WndrCo. This includes an $8.4 million seed round announced in October 2021.

Adam Bly, the founder and CEO, brings a relevant background to the venture, having previously founded and led Seed, a science-focused media company, and its creative agency, Seed Scientific, which was acquired by the digital agency Rockfish. His experience in making complex scientific topics accessible informs System's core objective.

The company's central offering is a platform that organizes vast amounts of data to map the relationships and factors within complex global issues, starting with public health topics like COVID-19 and its connection to conditions such as diabetes and obesity. This tool is designed to serve a diverse client base, including researchers, policymakers, and the general public, by presenting data-driven graphical models that illustrate cause-and-effect relationships. The platform aggregates and analyzes data from thousands of sources, including peer-reviewed research, to construct these detailed system maps. The ultimate goal is to enable users to explore multifaceted problems, identify intervention points, and make more informed decisions by understanding the interconnectedness of various factors.

Keywords: systems thinking, data visualization, public benefit corporation, complex systems, public health, data analysis, knowledge graph, causal inference, decision-making tools, Adam Bly