SYRUP Japan

Syrup Co., Ltd., which now operates as PETOKOTO Inc. following a name change in February 2021, was established in March 2015 by Taisuke Okubo. Okubo's journey into the pet industry was deeply personal, sparked by his experience with his Corgi, who was deemed valueless by the pet distribution industry due to a minor leg condition. This inspired the company's mission: "to create a society where people and animals live together." Before founding Syrup, Okubo graduated from Doshisha University's Faculty of Economics and gained experience in global marketing and financial management at GREE, Inc.

The company has developed a comprehensive platform addressing the entire lifecycle of pet ownership. For individuals looking to welcome a pet, Syrup launched "OMUSUBI," an online matching service for rescue dogs and cats. This service aims to create a culture where adopting rescue animals is the norm, addressing the societal issue of animal euthanasia. To support pet owners, the company operates the pet life media outlet "PETOKOTO." This platform provides reliable information on a wide range of topics, from training and health to leisure, with content supervised by experts like veterinarians. The company's business model integrates services and products across the pet care spectrum.

A key product line is "PETOKOTO FOODS," a subscription-based service for fresh, human-grade dog food. The recipes are developed in collaboration with a veterinarian from New Zealand, using fresh Japanese ingredients and manufactured in facilities that meet human food standards. This service offers customized meals tailored to each pet's needs. The company rebranded from Syrup to PETOKOTO to align its corporate identity with its well-known media and product brand, aiming to maximize brand value and solidify its position as a comprehensive pet lifestyle company.

Keywords: PETOKOTO, Taisuke Okubo, pet tech, animal welfare, rescue pet adoption, OMUSUBI, fresh dog food, pet lifestyle media, pet care subscription, human-grade pet food, veterinary-supervised content, online pet matching, pet industry Japan, animal companionship, pet health, custom pet food, GREE Inc., Doshisha University, pet adoption platform, pet wellness