Syrenis

Syrenis, established in the United Kingdom in 2000, operates as a specialized provider of data management software. The company was founded by Nicky Watson, who drew upon her extensive background in software design, data mining, and digital marketing to create the firm. Recognizing a market need for ethical and compliant data utilization, she developed the company's flagship product, Cassie. Watson currently serves as the Chief Architect and Chair of the Board, continuing to guide the product's development.

The company's core offering is Cassie, a SaaS-based Consent and Preference Management Platform. This platform is engineered for large global enterprises that handle high-volume, complex customer data, particularly in highly regulated sectors such as finance, healthcare, automotive, and retail. The business model is centered on providing this platform to help organizations navigate global data privacy regulations like GDPR and CCPA. By centralizing consent and preference management, Cassie creates a single source of truth for customer data, enabling clients to maintain compliance while also uncovering opportunities for personalized marketing and enhanced customer experiences. Revenue is generated through this enterprise-level software solution.

The Cassie platform offers a suite of features including granular consent and preference management, cookie management, and a centralized data repository. It is designed for scalability and can be integrated with existing client systems like CRMs and marketing platforms through more than 350 API integrations. A key differentiator is its ability to manage consent across multiple, distinct domains, which allows for a more seamless user journey. Recently, the company introduced features like 'Progressive Profiling' and 'Identity Service' to help marketers gather first-party data anonymously, preparing them for the depreciation of third-party cookies. In 2019, Syrenis secured an angel investment from Bill Currie and Sir Terry Leahy, who joined the board of directors to support its international expansion. The company underwent a strategic rebrand in 2022 to focus its identity around the Cassie product.

Keywords: consent management, preference management, data privacy compliance, GDPR, CCPA, customer data platform, SaaS, data management software, first-party data, cookie management, enterprise software, data governance, marketing compliance, regulatory technology, privacy enhancing technology, customer experience, data centralization, cross-domain consent, automotive data, financial services compliance, healthcare data privacy