Synflux Co.,Ltd.

Synflux Co., Ltd. is a speculative design laboratory founded in 2019 and headquartered in Tokyo, Japan, with a mission to address the environmental impact of the fashion industry through digital technology. The company was co-founded by CEO Kazuya Kawasaki, a speculative fashion designer with a Master's from Keio University, and CDO Kotaro Sano. Other key members of the collective include Kye Shimizu, a design engineer, and Yusuke Fujihira, a machine learning engineer. Kawasaki's journey into sustainable fashion was influenced by his experience during the Great East Japan Earthquake, which prompted him to rethink daily life and focus on how fashion could address environmental issues.

Synflux operates at the intersection of fashion, design, and technology, targeting apparel and fashion companies as its primary clients. The firm's business model revolves around providing its proprietary design systems and collaborating with brands on developing new products. The company has received funding from investors including MTG Ventures and GOLDWIN PLAY EARTH FUND, and has engaged in joint projects with major brands like Goldwin, The North Face, and A-POC ABLE ISSEY MIYAKE.

The company's flagship product is Algorithmic Couture®, a design system that utilizes machine learning, 3D modeling, and algorithmic design to minimize fabric waste in garment production. This system works by taking 3D data of a clothing design and generating optimized 2D pattern data composed of geometric shapes like rectangles and triangles, significantly reducing textile waste from the typical 15-30% down to as low as 3-5%. Beyond sustainability, the platform enables mass customization, allowing for garments to be tailored to an individual's 3D-scanned body measurements, and offers users the ability to personalize the shape, fabric, and color. In addition to physical apparel, Synflux is exploring the digital fashion realm with its research platform, WORTH, which focuses on virtual fashion possibilities, including avatar skins and NFTs for metaverse environments.

Keywords: sustainable fashion, algorithmic design, fashion technology, zero-waste, mass customization, 3D scanning, digital fashion, speculative design, Kazuya Kawasaki, apparel manufacturing, textile waste reduction, virtual fashion, metaverse, NFT, custom clothing, fashion AI, pattern making software, sustainable production, Tokyo startup, Algorithmic Couture, WORTH platform