Synference

Synference was a technology firm established in 2013 by founders Fergal Reid and Conrad Lee. The Dublin-based startup developed a predictive analytics platform engineered to enhance the efficiency of A/B testing for applications and websites. The core of its technology was the integration of machine learning and optimization algorithms, which automated the process of discovering patterns and insights from user data. This allowed client companies to move beyond traditional A/B testing and begin personalizing their online platforms for individual visitors.

The company's trajectory culminated in a strategic acquisition by Optimizely in June 2014, for which the financial terms were not publicly disclosed. At the time, Optimizely was a prominent player in the web optimization market and sought to incorporate Synference's machine learning capabilities to provide more profound insights and informed decision-making tools to its extensive customer base. The acquisition represented a successful exit for the founders, whose technology was integrated into a larger, market-leading platform to be utilized on a grander scale. Following the acquisition, Synference ceased to operate as an independent entity, with its technology and team being absorbed into Optimizely.

Keywords: predictive analytics, machine learning, A/B testing, website optimization, conversion rate optimization, personalization engine, data analytics, Fergal Reid, Conrad Lee, Optimizely acquisition, marketing technology, user experience optimization, automated insights, SaaS, big data, application testing