SynergyXR

SynergyXR, a Danish software company headquartered in Aarhus, offers an enterprise-grade, no-code platform for creating and deploying Extended Reality (XR) experiences. The company's roots trace back to 2008 with the founding of Unity Studios. In 2018, Mads Troelsgaard, Sune Wolff, and Thomas Fenger acquired Unity Studios, laying the groundwork for what would become SynergyXR. The first version of the SynergyXR platform was officially launched in 2020. The founding team, which includes CEO Mads Troelsgaard, CTO Sune Wolff, and CXO Thomas Fenger, possesses over 15 years of collective experience in XR development. Troelsgaard's background combines an engineering degree with a master's in business, and he previously served as CEO of Unity Studios. Wolff holds an Industrial PhD in Software Engineering, while Fenger has a background as an experience designer.

The company targets industrial clients, particularly in the manufacturing, energy, and aerospace sectors, with clients including Grundfos, Maersk Training, GKN Aerospace, and Isover. SynergyXR operates on a SaaS business model, generating revenue through monthly subscriptions for its platform. This model provides a more affordable alternative to custom-built XR solutions. The firm has successfully secured funding to fuel its growth, including a $3 million round in 2022 and a €2 million round in 2024 led by Kvanted. These investments are aimed at expanding its presence in Northern Europe and the United States.

The SynergyXR platform empowers companies to build, manage, and deploy immersive content for training, collaboration, and communication without writing any code. Key use cases include virtual technical training, employee onboarding, virtual showrooms, and remote collaboration. The platform allows users to upload their own 3D models, images, and videos to a cloud-based system and then build interactive experiences. Features include a Procedure Builder for creating step-by-step training modules, performance optimization reports, and pre-built content packages. A significant benefit is the reduction in training time; for example, Grundfos reduced a six-week training program to just four days using the platform. The software is cross-platform, supporting a wide range of hardware from VR headsets like Meta and Apple Vision Pro to PCs and mobile devices.

Keywords: extended reality, virtual reality training, augmented reality solutions, no-code XR platform, enterprise metaverse, industrial XR, manufacturing technology, energy sector solutions, SaaS, Mads Troelsgaard, corporate training, immersive learning, digital twin, remote collaboration, operational efficiency, employee onboarding, aerospace training, maritime simulation, virtual showrooms, cross-platform XR