Synergy Marketing

In the year 2000, a company named IndexDigital Co., Ltd. was established in Japan, focusing on email marketing and system integration. This was the foundation of what would become a key player in the country's digital marketing landscape. A pivotal figure in this early stage was Masao Tashiro, who joined in 2001 and would later become the COO. The company began its first major transformation in 2007, making a significant leap by going public through an IPO on the JASDAQ market. This event marked its arrival as a serious contender. Following the IPO, the company officially changed its name to Synergy Marketing, Inc., consolidating its brand and mission around creating synergy between businesses and their customers through technology. A new chapter began in 2014 when the firm was acquired by and joined the Yahoo! JAPAN Group, a move that integrated it into one of the largest tech ecosystems in the country. This wasn't the end of its evolution. In a unique turn, Yahoo! JAPAN transferred its shares to a firm named Payforward in 2019, allowing Synergy Marketing to operate with renewed independence while maintaining a strategic business partnership with its former parent. Today, led by President and CEO Hiroshi Okudaira, the company continues to evolve, focusing on its core cloud-based CRM system, "Synergy!", and providing comprehensive digital marketing solutions.