SynchTank

Synchtank provides a business-to-business, software-as-a-service (SaaS) platform for the music and media industries, addressing the management of assets, intellectual property, metadata, and royalties. The company was founded in 2008 by Joel T. Jordan, who drew upon his extensive experience in the music industry. His journey began at age 14, co-founding a punk rock record label, Watermark, from his parents' basement, which evolved into a publishing company and instilled in him a DIY ethos that shaped Synchtank's mission to empower content creators. Initially developed as an internal tool to manage his own music catalog, the platform was commercialized after recognizing a broader market need.

The firm operates on a subscription-based model, offering cloud-based solutions without taking commissions on sales. Its client base includes a wide spectrum of rights holders and users, from independent labels and publishers to major global enterprises. Notable clients have included Warner Music, the NFL, Vice, Disney, and UnitedMasters. Synchtank's offerings are designed to streamline workflows for music publishers, record labels, production music libraries, broadcasters, and studios. The platform provides an end-to-end solution, encompassing asset and metadata management, tools for sales and licensing, and with the 2021 launch of its IRIS platform, royalty accounting. This allows clients to consolidate disparate systems into a single, efficient platform for managing and monetizing their catalogs.

Rory Bernard, an early investor with a background in computer science and technology startups, later joined as CEO and was instrumental in scaling the company. In July 2024, Amy Hegarty, previously the Chief Revenue Officer, was appointed as the new CEO, with Bernard transitioning to an advisory role. The company has secured significant funding to fuel its growth, including a $750,000 seed round in 2020 and a $5.8 million Series A round in 2021 led by Octopus Ventures. These investments have supported the expansion of its team and services, along with its footprint beyond North America and Europe, with offices now in London and New York.

Keywords: music rights management, royalty accounting software, B2B SaaS, intellectual property management, music licensing platform, metadata management, sync licensing, music publishing software, record label software, asset management, digital rights, content monetization, royalty processing, media asset management, music industry technology, rights administration, catalog management, IRIS platform, production music, broadcast rights