SyncFloor
Commercial music marketplace with natural language search.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | - | ||
| Total Funding | 000k | ||
SyncFloor operates a B2B marketplace for commercial music licensing, catering to creators in advertising, film, television, video games, and podcasts. The company was co-founded by Kirt Debique, a 20-year Microsoft veteran, and Cestjon McFarland, a veteran intellectual property attorney. The platform is engineered to simplify the discovery and acquisition of music rights through its core technology of natural language search, allowing users to find music based on descriptive terms, cultural references, or the "vibe" of a track.
The founders' backgrounds fused technology and music industry expertise to address inefficiencies in the sync licensing market. Debique, who serves as CEO and CTO, has a deep background in technology from his time at Microsoft and is also the founder of the indie record label Brick Lane Records. This experience gave him direct insight into the challenges faced by independent artists and the archaic processes on the business side of music. McFarland, the company's COO and General Counsel, brought extensive experience in intellectual property law from both private practice and as a solo practitioner, which was crucial for navigating the complexities of music licensing. The duo launched SyncFloor to connect content creators with a vast catalog of independent music, streamlining the clearance process.
SyncFloor's business model involves providing a platform for music rights holders—such as labels, distributors, and publishers—to showcase their catalogs via branded "SyncStore" websites. This allows partners like TuneCore, Sub Pop, and Bodega Sync to make their music easily discoverable to a wide range of content producers. The platform serves a diverse client base, from music supervisors and ad agencies to podcasters and fitness app developers. SyncFloor also operates a dedicated site, songsforpodcasters.com, to cater specifically to the podcasting community's needs. The company has secured funding from investors including Betaworks and the Flywheel Angel Network.
Keywords: music licensing, sync licensing, commercial music, natural language search, B2B marketplace, music discovery, intellectual property, independent artists, content creators, syncfloor.com, songsforpodcasters.com, rights clearance, film music, TV music, podcast music, advertising music, video game music, Kirt Debique, Cestjon McFarland, music technology