Sympl

Sympl, established in Antwerp, Belgium, in 2016 by co-founders Steven Pyck and Mark Herman, operates in the recruitment technology sector. The company provides a cloud-based recruitment marketing platform aimed at simplifying how businesses find and hire passive job seekers. Its primary clients are medium and large-sized companies that may lack dedicated marketing teams for recruitment.

The core of Sympl's business is a software-as-a-service (SaaS) platform that enables companies to run targeted advertising campaigns on social media channels like Facebook, Instagram, and LinkedIn without needing an account for each platform. The platform was developed to address the difficulty of reaching the 80% of the candidate pool who are not actively looking for new opportunities through traditional job boards. Clients can upload a vacancy, define the ideal candidate profile, and launch a social media campaign in under 30 minutes. Revenue is generated through a subscription-based model.

Sympl’s software provides tools for campaign management, candidate screening, and real-time analytics, offering full transparency on budget expenditure. The platform is designed for users without marketing expertise, with the company stating that 93% of its users have no previous marketing experience. In addition to the software, Sympl offers customer support via email, chat, and telephone. The venture has received support from entities such as startit@KBC, imec.istart, and VLAIO, and secured $634K in a later-stage VC funding round in January 2021.

Keywords: recruitment marketing, passive candidate sourcing, social media recruiting, HR tech, SaaS, talent acquisition, applicant tracking, candidate screening, recruitment advertising, campaign analytics, Belgium, Steven Pyck, Mark Herman, human resources software, ad-based recruiting, targeted advertising, social recruiting platform, automated recruitment, employer branding, hiring software