SyCara Local
Local seo and listing management tools for agencies and brands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
SyCara Local operated as a specialized software provider focusing on the local search engine optimization (SEO) market. The company was founded in 2010 and established its headquarters in Scottsdale, Arizona. It catered to multi-location businesses, such as brands, franchisors, and marketing agencies, that managed digital presences for dozens or even thousands of individual stores or clients. The business model centered on a Software-as-a-Service (SaaS) platform designed to simplify and scale the complexities of local search marketing. Revenue was generated through subscriptions to this platform.
The executive team featured seasoned professionals with backgrounds at major technology and internet companies, including Yahoo!, Microsoft, and GoDaddy. Dan Boberg, the CEO, was previously a Vice President at Yahoo!, where he was involved in pioneering paid search and led the launch of Yahoo!'s Enterprise Web Services for developers. Jennifer Dorre, the COO, came from Microsoft, where she was instrumental in starting its paid search business and growing it significantly. The company was a portfolio company of Tallwave, a venture accelerator that provided early-stage companies with business management and support.
SyCara Local's core product was a unified platform that aggregated local SEO data, which was often difficult for national brands to manage at a granular, store-by-store level. Its key function was to help clients manage their business listings across numerous online directories, track search engine rankings from specific geographic locations like a city or zip code, and analyze competitive positioning. By consolidating these tasks, the platform aimed to improve the accuracy of local listings, enhance search visibility, and increase the SEO authority of a client's main website. Ultimately, these improvements were intended to drive customer acquisition and in-store sales for clients like Farmers Insurance. In July 2013, SyCara was acquired by SIM Partners, which was later acquired by Rio SEO. Keywords: local SEO, multi-location brand marketing, franchise SEO, local search marketing, digital presence management, business listing management, SEO automation, search engine optimization software, Dan Boberg, Tallwave, local marketing platform, citation management, SEO reporting, rank tracking, local business marketing