Switcher Studio

Switcher Studio provides a mobile video creation platform that enables businesses and individual creators to produce professional-quality video content using everyday iOS devices. The company was established in 2014 by co-founders Nick Mattingly, Dan Petrik, Ernesto Ramos, Matt Hensley, and Gabriele Mondada. The founding was driven by the observation that traditional multi-camera live video production was prohibitively expensive and complex for most businesses. Mattingly and Petrik's prior experience running a digital media agency that assisted clients with online video streaming highlighted this market gap, where setup costs could exceed $10,000.

The company's core offering is a subscription-based software platform that allows users to synchronize up to nine iPhones and iPads to function as a portable video mixer. This enables live switching between camera angles, real-time editing, and the insertion of prerecorded assets, graphics, and text overlays. The platform supports streaming to major social media sites like Facebook, YouTube, and LinkedIn, as well as custom RTMP destinations for broadcasting on a user's own website. A significant milestone was becoming an official Facebook Live launch partner in 2015, which was pivotal in the company's early growth. The business model is rooted in tiered monthly or annual subscriptions, with plans catering to different levels of need, from individual creators to large enterprises, and includes a free trial.

Switcher Studio's platform is designed for a diverse client base, including small businesses, e-commerce merchants, educational institutions, houses of worship, and content creators. Beyond live streaming, the service provides tools for video monetization, such as creating gated content, video subscriptions, and integrating with Shopify for live shoppable video experiences. The platform also functions as a content management system, allowing users to upload, organize, and embed their video library on their websites using customizable HTML5 players. The company has secured $3.41 million in funding over several rounds, including investments from Render Capital and Thornton Capital, which has supported its expansion and feature development.

Keywords: live streaming, video production, mobile video, multicamera streaming, video monetization, content creation tools, iOS app, video commerce, subscription software, video editing