Switch Media Lab
closedTelevision advertising analytics and optimization SaaS platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Late VC | ||
| Total Funding | 000k | ||
Switch Media, Inc. is a technology company specializing in the television advertising sector. It provides an integrated data analysis and marketing support platform for television and digital media to maximize advertising effectiveness. The company was founded on October 1, 2012, as Switch Media Lab by Yasuaki Fukuba and is currently led by President Toshiharu Takayama. In October 2021, the company changed its name from Switch Media Lab to Switch Media, Inc., signaling a shift from an experimental phase to providing established services.
The firm operates the SaaS analytics service 'TVAL', which empowers clients to analyze television commercial (CM) effectiveness with detailed, near real-time viewership data from its proprietary, large-scale television viewing panel. This panel covers the Kanto, Kansai, and Chukyo regions and integrates extensive attribute data, including hobbies, lifestyle, and purchasing information, to enable precise targeting and analysis. Key features of TVAL include 'Cross-Media Insight' for unified analysis of TV and digital ads, 'CM Sales Impact' to quantify the direct sales uplift from TV commercials, and a 'Reach Simulator' for optimizing campaign planning.
The company's business model is centered on providing these cloud-based marketing analysis tools to advertisers, advertising agencies, and broadcasters. It addresses common client challenges such as the lack of transparency in ad operations managed by agencies and inefficient budget allocation. In May 2021, Switch Media Lab announced a capital and business alliance with In-site, Inc. to jointly develop and enhance solutions for optimizing TV CM placements, which included a funding round of approximately 500 million JPY. This partnership combines In-site's data infrastructure with Switch Media's technology to further drive transformation in the TV advertising market.
Keywords: television advertising, ad analytics, marketing SaaS, TV viewership data, cross-media analysis, ad effectiveness, media planning, commercial optimization, audience measurement, TVAL, marketing intelligence, digital advertising, ad spend optimization, ROI analysis, GRP