SwipeLoyalty
closedImmediate, relevant rewards delivered at the point of purchase.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$95.0k | Seed | ||
| Total Funding | 000k | ||
Founded in 2014 by Ryan Droege and Patrick Childers, SwipeLoyalty operated out of Atlanta, United States, as a payment-based loyalty solutions provider. The company's core offering was a mobile-centric rewards debit card, positioned as an alternative to conventional bank cards.
The business model was designed to serve both consumers and merchants. For consumers, SwipeLoyalty provided a debit card that accumulated rewards with each transaction. The company aimed to incentivize users to switch their primary debit transactions to the Swipe card by offering relevant rewards. For merchants, the platform offered free advertising and product placement opportunities. This strategy was intended to attract a merchant network that would, in turn, provide the rewards necessary to draw in and retain card users.
SwipeLoyalty's revenue was intrinsically linked to the volume of transactions processed through its cards. The firm collected rewards from merchants, which were then used to encourage consumer adoption and usage. The company has been designated as deadpooled and did not secure any funding rounds during its operation. Keywords: payment loyalty solution, rewards debit card, mobile rewards, merchant advertising, consumer loyalty, card-linked offers, customer retention, Atlanta fintech, Ryan Droege, Patrick Childers, deadpooled startup, debit card rewards, merchant network, consumer incentives