Swing

The Swing is a South Korean mobility company that operates a comprehensive platform for urban transportation. The company provides a range of services, primarily focused on micro-mobility, including the rental of electric kickboards and electric bicycles. With a significant fleet of vehicles, The Swing has established a large-scale network, making it one of the major players in the South Korean market.

In addition to its micro-mobility offerings, the company has expanded its services to include taxi-hailing, integrating different modes of transportation into a single application. This multi-modal approach allows users to choose the most convenient option for their journey, from short-distance rides on a kickboard to longer trips in a taxi. The company's business model is based on a pay-per-use system for its shared vehicles and likely a commission-based fee for its taxi-hailing service. The Swing targets a broad customer base of urban commuters and residents who require flexible and on-demand transportation solutions.

Keywords: micro-mobility, electric kickboards, electric bicycles, ride-sharing, urban transportation, mobility platform, last-mile delivery, taxi-hailing, MaaS, South Korea