Swet Tailor
Sweat Tailor is dedicated to making the perfect pant.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $1.5m | Seed | |
| Total Funding | 000k | ||
Positioning itself in the competitive menswear market, Swet Tailor operates as a direct-to-consumer apparel brand focused on the intersection of comfort and style. The company was founded in 2015 by Adam Bolden and David Kranz. The pair became friends while working in the fashion industry and identified a gap in the market for men's clothing that offered the flexibility of athletic wear without sacrificing a tailored aesthetic. This led to the creation of their "EveryDay. EveryWear." concept, which aims to provide versatile clothing suitable for a range of activities, from the office to casual settings.
The business model is primarily e-commerce driven, selling directly to a global customer base through its online store. It also utilizes offline stores in the US and wholesale partnerships to broaden its reach. The product line is centered around proprietary fabric blends, including cotton, spandex, and natural fibers, engineered to provide softness and stretch while maintaining structure and shape. Core offerings include pants, shorts, joggers, t-shirts, and button-downs designed to transition seamlessly between different environments. The initial mission was to create five-pocket pants that looked like traditional jeans but felt like sweatpants, a concept that resonated with consumers and formed the foundation of the brand.
Swet Tailor has secured a total of $2.33 million in funding over two seed rounds. A significant round in November 2018 raised $1.5 million from a diverse group of investors, including Burch Creative Capital, NFL quarterback Mark Sanchez, and the co-founders of Rodan + Fields. This capital was earmarked for expanding marketing efforts, customer acquisition, and growing the product range to include specialty sizing. The brand has gained traction through endorsements from professional athletes, which helped introduce the clothing to a wider audience. While initially gaining momentum, there are indications from customer discussions in 2024 that the company may have experienced challenges with restocking inventory.
Keywords: menswear, athleisure, direct-to-consumer, e-commerce apparel, comfortable menswear, versatile clothing, performance fabric, men's fashion, Adam Bolden, David Kranz, tailored sweats, casual wear, online clothing brand, men's basics, five-pocket pants, stretch fabric, Burch Creative Capital, lifestyle brand, EveryDay EveryWear, clothing for men