Sweply
Develop your online business with Sweebly, the platform, all in one, to promote easy and effective.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
Related Content
Sweply, a Saudi Arabian ad-tech company established in 2021, developed a platform to streamline digital advertising for businesses. The company was founded by Wael Hassan, who serves as CEO, Ebrahim Mutahar, the Chief Product Officer, and Nikhil Pawar. Headquartered in Riyadh, Sweply quickly targeted the digital advertising needs of the Gulf and broader Arab markets.
The company's core offering is an advertising platform that utilizes artificial intelligence and machine learning to simplify and optimize digital marketing campaigns. The platform enables users to create, manage, and optimize ad campaigns across multiple social media channels from a single dashboard. Key features include AI-assisted content creation, tools for ad design, and a unified media library. The system is designed to provide detailed financial analysis of campaign performance, tracking expenses and objectives to maximize return on investment. Sweply's technology caters to a diverse client base, including e-commerce stores, mobile applications, and marketing agencies.
In June 2024, Sweply secured $2 million in a seed funding round with participation from Sanabil 500 Global and Salla, which was intended to accelerate product development and team expansion. By early 2025, the platform had already served approximately 17,000 to 35,000 advertisers. A significant milestone occurred in February 2025 when Salla, a major Saudi e-commerce platform, announced its acquisition of Sweply. Following the acquisition, Sweply was set to be rebranded as "Salla Ads" and integrated into Salla's ecosystem as its official advertising solution. This strategic move aims to provide Salla's merchants with a seamless, end-to-end solution for managing their e-commerce operations and advertising efforts from a single dashboard, leveraging AI-powered targeting and advanced analytics.
Keywords: ad-tech, digital advertising, artificial intelligence, machine learning, social media management, campaign optimization, marketing analytics, Riyadh, Salla, Wael Hassan, Ebrahim Mutahar, seed funding, e-commerce advertising, ad placement, performance insights, content creation, ROI optimization, digital marketing, Middle East tech, Salla Ads