SweepSouth

SweepSouth operates as an online platform dedicated to connecting individuals with domestic cleaning services across Africa. Founded in 2014 by Aisha Pandor and Alen Ribic, the company emerged from the couple's personal struggle to find reliable domestic help. This firsthand experience provided the foundational insight for the business. Pandor, holding a PhD in Human Genetics, and Ribic, a software developer and entrepreneur, combined their expertise to build a technology-driven solution for a traditionally low-tech sector. The platform primarily serves households seeking on-demand or recurring cleaning services, while also catering to small businesses.

The business model is rooted in the gig economy, functioning as a two-sided marketplace. It empowers domestic workers, referred to as "SweepStars," by providing them with flexible work opportunities and access to a broader client base. For customers, the platform offers a streamlined process for booking, managing, and paying for cleaning services through a web and mobile application. Revenue is generated by taking a commission from each transaction facilitated through the platform. Key features include vetted and background-checked service providers, customizable cleaning plans, and a secure, cashless payment system. This model addresses a significant market need for convenient and trustworthy home cleaning solutions while simultaneously formalizing a sector often characterized by informal agreements. The company has expanded its services beyond basic home cleaning to include gardening, pool maintenance, and commercial sanitation in various African countries.

Keywords: home services, on-demand cleaning, domestic work, marketplace platform, gig economy, property technology, home maintenance, service booking, African tech, facilities management