Sweanty

Based in Barcelona, Spain, Sweanty is a sports technology company founded in 2021 by Juan Pablo Esquivel Bojorquez, Anna Llorella, Neus Sabate, and Laura Ortega. The company focuses on personalized hydration solutions for athletes, developed from patented technology that originated from co-CEO and founder Laura Ortega Tañá's PhD research.

The core product is the SweaTracker, a smart, single-use wearable patch that analyzes an athlete's sweat during exercise. This patch measures sweat rate and the loss of crucial electrolytes like sodium. The collected data is transmitted via NFC to the Sweanty companion app, which then generates a personalized hydration plan. These plans advise on the specific products, quantities, and timing for rehydration to optimize performance, prevent cramps, and regulate body temperature. The app's algorithm considers factors such as race conditions (temperature, humidity), the athlete's pace, experience with nutrition products, and even preferred brands.

Sweanty's business model involves selling the SweaTracker patches and offering personalized plans through its app. The company targets endurance athletes, with an initial focus on trail runners, but the technology is applicable to a wide range of sports. While the product was expected to launch in Spain in May 2024, the company is also developing a more sustainable version that allows for the reuse of electronic components. The firm has received backing from investors including the Institute of Microelectronics of Barcelona and Bcombinator.

Keywords: sports hydration, sweat analysis, wearable patch, personalized nutrition, athletic performance, electrolyte monitoring, endurance sports, sports technology, hydration planning, athlete data