Swapcard

Swapcard provides a cloud-based, AI-powered event engagement platform tailored for associations, trade shows, and conference organizers. The company was founded in Paris, France, in 2013 by three friends, Baptiste Boulard (CEO), Damien Courbon (COO), and Godefroy des Francs (CPO), who shared a common passion for human connections. CEO Baptiste Boulard, a former lawyer specializing in project finance, transitioned into entrepreneurship to address what he saw as inefficiencies in professional networking at events.

The firm operates on a Software as a Service (SaaS) model, generating revenue through a pay-as-you-go system that charges clients based on the number of attendees or exhibitors above a certain threshold. This model targets a clientele of event organizers, offering them a suite of tools to manage and enhance their events, whether in-person, virtual, or hybrid. Swapcard aims to transform one-time events into year-round communities, thereby extending their longevity and value. The company has secured approximately $5.27 million in funding over two rounds, including a significant Series A round in 2018, to fuel its global expansion and research and development efforts.

The platform offers an end-to-end solution for event management, encompassing registration and ticketing, on-site self-check-in, and detailed analytics. Its core functionality revolves around maximizing engagement and return on investment for all participants. For attendees, it facilitates networking through AI-driven matchmaking and interactive tools like real-time surveys and gamification. Exhibitors and sponsors benefit from lead generation and qualification tools, interactive booths, and badge scanning capabilities to track visitor traffic and demonstrate ROI. By turning event data into actionable insights, Swapcard allows organizers to streamline logistics, make data-driven decisions, and unlock new revenue opportunities.

Keywords: event engagement platform, AI-powered events, trade show technology, conference management software, association event solutions, hybrid events, virtual events, attendee networking, exhibitor ROI, lead retrieval, event data analytics, event registration, SaaS, B2B event tech, professional networking, event monetization, interactive booths, AI matchmaking, event management solutions, community platform