Swachh Sustainable Solutions Pvt.Ltd
Data-driven resource recovery and circular economy solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Seed | |
| Total Funding | 000k | ||
Swachh Sustainable Solutions Pvt. Ltd., operating under the brand name ReCircle, is a resource recovery enterprise focused on creating an ethical and traceable reverse supply chain for waste. The company was founded as RaddiConnect in 2015 by Rahul Nainani and Gurashish Singh Sahni. Nainani, a Chartered Financial Analyst program alumnus, and Sahni, with a background in management and real estate, were inspired to enter the waste management sector after participating in a Google Startup Weekend and witnessing a major fire at Mumbai's Deonar landfill. This event highlighted the severe environmental and social impacts of improper waste disposal, such as the drastically lowered life expectancy for residents near the landfill.
Initially, RaddiConnect operated on a B2C model, providing a free, data-led platform for households in Mumbai to have recyclable waste collected by an organized network of scrap dealers. A key feature was the option for customers to donate the proceeds from their recyclables to partner NGOs. Over time, the company evolved from this 'Uber for scrap' model to a broader social enterprise, expanding its services to corporate clients, brand owners, and governmental bodies. This strategic shift led to a rebranding from RaddiConnect to ReCircle in 2021 to better reflect its expanded mission of promoting a circular economy.
ReCircle's business model is now primarily B2B, collaborating with large corporations like HUL, Dabur, and Mondelez to help them achieve their sustainability goals. The company provides comprehensive waste management solutions, including handling dry, wet, plastic, and e-waste, and setting up on-site composting and bio-gas plants. A core service is its Plastic Neutral Program, which allows businesses to fund plastic collection projects equivalent to their plastic footprint. Revenue is generated through these corporate partnerships and the sale of plastic credits, which enables businesses to meet sustainability targets. The company has also developed a proprietary technology platform, ClimaOne, to ensure transparency and traceability throughout the waste value chain.
Keywords: resource recovery, circular economy, waste management, plastic neutrality, ethical recycling, reverse supply chain, corporate sustainability, waste-to-value, Extended Producer Responsibility (EPR), waste segregation, sustainable solutions, social enterprise, plastic credits, material recovery, tech-enabled waste management, cleantech, environmental services, recycling platform, waste traceability, stakeholder collaboration