Svenskt Kosttillskott

Svenskt Kosttillskott is an e-commerce company in the sports and health food sector, founded in 2005 by Morgan Norrestam, who currently serves as CEO. The business idea emerged after Norrestam, then a trainer for a national gymnast, witnessed the significant impact of dietary supplements on athletic performance. He started the company from a barn on his parents' farm, with family members helping to pack goods.

The company operates as an online retailer of dietary supplements, health products, food, and workout apparel. Its product range includes protein supplements, vitamins, minerals, diet products, and training accessories. The business model is primarily direct-to-consumer through its website, svensktkosttillskott.se. The company serves customers in the Nordic region who are interested in fitness, health, and wellness. Svenskt Kosttillskott develops and sells products under its own proprietary brands, including Core, RAW, and Healthwell (previously Svensk Hälsokost). The Core series is the main line for sports and exercise supplements, while RAW focuses on high-dose products for strength-intensive sports.

A significant milestone was the creation of the subsidiary Svensk Hälsokost in 2010 to meet the growing demand for organic and wellness products. This subsidiary was later rebranded as Healthwell. The company expanded into the broader European market in 2020 with the launch of healthwell.com. Svenskt Kosttillskott is part of the Health and Sports Nutrition Group (HSNG), which is a market leader in the Nordic sports nutrition sector and is owned by the industrial investment company Orkla.

Keywords: dietary supplements, sports nutrition, e-commerce, health products, workout apparel, protein supplements, vitamins, wellness products, direct-to-consumer, fitness accessories, Nordic market, health food, online retail, Core, RAW, Healthwell, Morgan Norrestam, Orkla, Health and Sports Nutrition Group, HSNG