SUSHI Bikes

SUSHI Bikes, legally registered as Sushi Mobility GmbH, is a direct-to-consumer e-bike manufacturer based in Munich, Germany, targeting the urban mobility market. The company was founded in 2018 by Andy Weinzierl, who, inspired by his lifelong passion for cycling that began with long-distance tours with his father, sought to create a stylish and affordable e-bike. The initial prototype was built in his father's workshop, leading to a successful Kickstarter campaign that enabled the first production run. The first bikes were delivered to customers in February 2020.

The business operates on a direct-to-consumer model, selling its products primarily through its website, which helps to keep prices lower than the industry average. The company has also established partnerships with leasing services like Jobrad and is expanding into physical retail through collaborations with partners such as Decathlon. In July 2023, SUSHI Bikes secured its first venture capital funding round from investors including STS Ventures, BayBG Venture Capital, VRD, and Parkshore, to be used for marketing and internal process expansion. The company's estimated annual revenue is approximately $12.3 million.

SUSHI Bikes offers a range of lightweight, single-speed e-bikes designed with a minimalist aesthetic, making them almost indistinguishable from conventional bicycles. Key models include the "Maki" (diamond frame) and "California Roll" (low-step frame), which weigh around 16-17 kg. The bikes feature a 200W rear hub motor, providing assistance up to 25 km/h with five support levels controlled via an LCD display. A unique feature is the removable 230 Wh battery, which resembles a water bottle and doubles as a USB power bank. The latest 3.0+ versions include upgrades like hydraulic disc brakes, integrated lighting, and puncture-resistant tires, developed based on customer feedback. Production is based in Portugal, utilizing 100% green electricity. The company is a certified B Corporation and a member of the Fair Cobalt Alliance, underscoring its commitment to sustainable and fair production practices.

Keywords: e-bike, urban mobility, direct-to-consumer, lightweight electric bike, Andy Weinzierl, Munich, German startup, sustainable transportation, removable battery, single-speed e-bike, affordable e-bike, minimalist design, cycling, Maki, California Roll, city bike, electric bicycle, green mobility, B Corp, Fair Cobalt Alliance