SurveyCake

SurveyCake, a subsidiary of 25sprout, was established in 2012 by co-founders Alex Liu and Kuo Yu-Ting. Liu, who serves as CEO, previously worked in marketing at Giant Bicycles and was involved in the early development of the YouBike program before venturing into entrepreneurship at age 25. The initial concept for SurveyCake emerged from the observation that paper-based questionnaires were still prevalent, leading them to develop one of the first mobile-friendly survey tools. However, the swift launch of a similar product by Google prompted a strategic pivot from a consumer-facing model to a business-to-business (B2B) focus, concentrating on providing customized, enterprise-level solutions. This shift proved successful, attracting major corporate clients and culminating in their first external capital injection in 2023, a $3 million Series A round led by Ventures+.

The company operates in the online survey software market, providing a SaaS platform for businesses to create, distribute, and analyze surveys. Its business model is primarily subscription-based, offering tiered plans including a free version, a PRO plan with advanced features, a TEAM plan for collaboration, and an ENTERPRISE solution with high-level security and customization. Revenue is generated from these recurring subscriptions. The platform serves a wide array of clients, from individuals and small businesses to large multinational corporations like Toyota, Samsung, and McDonald's, as well as public sector entities.

SurveyCake’s platform is a comprehensive data collection tool that allows users to build forms with over 15 question types and more than 70 advanced settings, including conditional logic and interactive elements like psychological tests. A key offering is its "Survey Intelligence (SI)" solution, which supports the entire marketing process from questionnaire design to sample sourcing and automated follow-ups. The service emphasizes security, providing bank-level data protection and options for private cloud deployment. For enterprise clients, SurveyCake offers extensive integration capabilities with systems such as ERP and CRM, and APIs for building automated workflows. The platform also features real-time data analysis with graphic reports, cross-tabulation, and marketing tracker integration to help clients turn raw data into actionable insights.

Keywords: online survey tool, data collection, enterprise SaaS, B2B software, customer feedback, market research, survey intelligence, form builder, data analytics, subscription model, Alex Liu, customer experience, lead generation, automated marketing, enterprise resource planning integration, data security, survey templates, real-time analytics, mobile surveys, employee engagement surveys, event registration forms