
Surface Logix
closedManufacturer of coatings, sealers, and cleaners for hardscapes.
Date | Investors | Amount | Round |
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investor investor investor investor investor investor investor | €0.0 | round | |
investor investor investor investor investor investor investor | €0.0 | round | |
investor investor investor investor investor | €0.0 | round | |
investor | €0.0 | round | |
N/A | $4.0m | Early VC | |
Total Funding | 000k |
Surface Logix manufactures and distributes a range of products for the decorative and maintenance care of pavers, stone, and concrete surfaces. The company's offerings include paver sealers, stains, roof coatings, and surface cleaners, featuring eco-friendly and low-VOC options. Products are designed to clean, protect, and beautify hardscapes, with some products offering benefits like locking down joint sand and inhibiting weed growth.
The company's history traces back to 1950 when it was founded as Reliance Supply Co. in Fort Lauderdale, Florida. In 1970, Paul Daly purchased the company. His son, John Daly, who had been an integral part of the business for years, took over in 2007. To reflect its expanding presence beyond South Florida, the company was renamed Surface Logix in 2011. In October 2020, Surface Logix, which operates under the parent company Reliance Supply Company USA, LLC, was acquired by Elvisridge Capital, a private investment firm focused on the landscape and sportfishing sectors. John Daly continued as President to manage daily operations post-acquisition.
The business serves both professional contractors and homeowners, distributing its products through a national network of dealers. The business model is based on manufacturing and selling a comprehensive line of surface care products. This includes clear and colored sealers (both water and solvent-based), floor coatings, and concrete resurfacing products.
Keywords: hardscape maintenance, paver sealers, concrete coatings, surface cleaners, roof coatings, decorative concrete, stone protection, landscape products, low-VOC sealers, paver care, building materials, surface preparation, concrete stains, eco-friendly cleaners, industrial coatings, masonry sealers, joint sand stabilization, exterior coatings, driveway sealers, patio maintenance