Supy

Supy is a UAE-based software company targeting the hospitality industry with a data-driven platform designed to optimize back-of-house operations. Founded in January 2021 by Dani El-Zein and Ibrahim Bou Ncoula, the company aims to digitize and streamline procurement and inventory management for restaurants. El-Zein, who also serves as CEO, drew from his experience running a restaurant to create a solution for the inefficiencies he observed in the food and beverage procurement process. The company initially launched with a focus on simplifying the ordering process between restaurants and suppliers, which often relied on fragmented communication channels like WhatsApp and phone calls.

Supy operates on a software-as-a-service (SaaS) model, providing its platform on both web and mobile. The business serves a range of clients, from quick-service restaurants and cafes to fine dining groups and multi-branch operations. The core of its business is a suite of six integrated modules: inventory management, smart procurement, invoices and settlements, menu and recipe engineering, analytics, and central kitchen management. This platform enables restaurants to digitize their purchasing, automate ordering recommendations based on stock levels, track supplier performance, and gain insights into purchasing trends to improve profit margins. By integrating with Point of Sale (POS) systems like Foodics, Supy allows for real-time inventory depletion as sales occur, ensuring data accuracy.

The platform's features are designed to reduce food waste, cut costs, and increase profitability. Key functionalities include creating purchase orders automatically, setting par levels to trigger reorder alerts, managing recipes and calculating costs in real-time, and centralizing supplier communications. Supy also offers professional services, allowing businesses to outsource tasks like data entry and receive advisory support from dedicated consultants. The company has successfully raised a total of $9.5 million over two funding rounds. A pre-seed round in September 2021 brought in $1.5 million, followed by an $8 million seed round in July 2022 led by BECO Capital. This capital is being used to enhance the technology, expand its presence in Saudi Arabia, and develop payment solutions.

Keywords: restaurant technology, F&B procurement, inventory management software, hospitality software, back-of-house operations, food cost reduction, menu engineering, restaurant analytics, supplier management, procurement automation, SaaS, central kitchen management, restaurant POS integration, order management, food waste reduction, UAE startup, hospitality data analytics, profit optimization, supply chain digitization, restaurant operations