Supui
Online platform for women's innerwear from natural materials.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Early VC | |
| Total Funding | 000k | ||
Supui is a South Korean company founded by Yeonhee Choi in 2021 that operates in the direct-to-consumer fashion technology market. The company provides an online platform specializing in innerwear for women, emphasizing products made from natural and organic materials. The product catalog includes a variety of items such as bras, panties, socks, and other base wear.
The business functions as an internet-first brand, selling its products directly to consumers through its website, soopui.com. This model allows the company to manage the customer experience from browsing to purchase. In February 2024, Supui secured an undisclosed amount in a seed funding round from a single institutional investor, New Kids Investment, to support its growth.
Keywords: innerwear, natural materials, organic cotton, direct-to-consumer, e-commerce, fashion technology, women's apparel, sustainable fashion, South Korean startup, online retail, base wear, lingerie