Supr Daily

Supr Daily operates as a subscription-based daily delivery service for groceries in India, originally established in Mumbai in 2015. The company was founded by Puneet Kumar and Shreyas Nagdawane, both alumni of IIT, with Nagdawane also having attended IIM. Kumar, an IIT-Bombay graduate in Aerospace Engineering, had prior entrepreneurial experience with ventures like GaMa Entertainment Systems before co-founding Supr Daily.

The firm's core business model is centered on a daily delivery service, primarily for milk, which acts as a logistical backbone to enable the low-cost delivery of other grocery items. This model targets the high-frequency purchasing habits of Indian households for daily essentials like milk, bread, eggs, and vegetables. Customers can place orders via a mobile application as late as 11 p.m. for guaranteed delivery by 7 a.m. the next day, with no minimum order requirement. This structure significantly lowers the per-order delivery cost, a key operational advantage over traditional e-commerce models.

Financially, Supr Daily secured seed funding from investors including Venture Catalysts and notable angels like the founders of Snapdeal, Kunal Bahl and Rohit Bansal. It was also part of the Winter 2017 batch of the prestigious accelerator Y Combinator, which led to a $1.5 million funding round from Silicon Valley investors. The company's trajectory saw a major milestone in 2018 when it was acquired by Swiggy, a leading food delivery platform, in an all-cash deal. Following the acquisition, Supr Daily continued to operate under its founders' leadership and received significant investment from Swiggy to expand its operations. At its peak, the service reached over 200,000 daily orders across six cities. In 2021, the founders exited, and Supr Daily was integrated as a distinct business unit within Swiggy. Later, in a strategic pivot, Swiggy rebranded the service to 'InsanelyGood' in 2023, shifting from a subscription model to a next-day grocery delivery platform to compete more broadly in the online grocery market.

Keywords: grocery delivery, subscription service, daily essentials, milk delivery, e-grocery, hyperlocal delivery, online supermarket, Indian startup, direct-to-consumer, last-mile delivery, Swiggy acquisition, Y Combinator alumni, Puneet Kumar, Shreyas Nagdawane, InsanelyGood, Mumbai market, subscription commerce, fresh produce delivery, app-based ordering, grocery tech