Supplynote

Adcount Technologies Private Limited, operating as Supplynote, provides a B2B software-as-a-service (SaaS) platform tailored for the food and beverage (F&B) industry, aimed at digitizing and automating supply chain management. The company was founded by four IIT Kanpur alumni: Kushang (CEO), Abhishek Verma (COO), Nitin Prakash (CPO), and Harshit Mittal (CTO). The entrepreneurial journey of the founders began in 2015 with a venture called Adurcup, which initially focused on monetizing paper cups for advertising before evolving to supply packaging materials to restaurants. This proximity to the restaurant business revealed deeper challenges in procurement processes, leading to the creation of Supplynote in 2019 to address these inefficiencies.

Supplynote offers an end-to-end cloud-based suite that connects restaurants, service providers, and suppliers. The platform's core functionalities include real-time inventory management that integrates with point-of-sale (POS) systems, automated stock monitoring and alerts, purchase order management, and supplier management. It aims to help businesses reduce operational costs and enhance profits by optimizing resource utilization. The company serves a range of clients, from small restaurants to large chains and cloud kitchens, including notable names like Biryani By Kilo, CureFoods, and Swiggy Kitchen. The business model is primarily subscription-based for the SaaS platform, with additional per-usage fees for fulfillment services like warehousing and logistics. It also operates a marketplace where it charges for delivery fulfillment without taking a commission from either the restaurant or the supplier.

The company has demonstrated significant growth, reporting an 800% increase in digital procurement through its platform during the 2020-2021 fiscal year. As of July 2023, Supplynote had raised a total of $6.4 million over 13 funding rounds, with its latest Series A round securing $2.25 million, co-led by Venture Catalysts and Artesian. These funds are intended to fuel international expansion into the Middle East and Southeast Asia, as well as strengthen product and technology teams. The parent company, Adcount Technologies, also operates other business verticals including Posify (a POS solution), SupplyLink (supply chain management arm), and Vyap (a B2B marketplace).

Keywords: Supplynote, Adcount Technologies, F&B supply chain, restaurant inventory management, procurement automation, SaaS for restaurants, Kushang, Abhishek Verma, Nitin Prakash, Harshit Mittal, food and beverage technology, supply chain management software, restaurant operations, cloud kitchen management, B2B marketplace, inventory optimization, purchase order management, supplier relationship management, logistics for restaurants, food-tech, HoReCa solutions, restaurant procurement, digital procurement, food service supply chain, inventory tracking