Suplyd

Suplyd is a Cairo-based digital procurement platform built to address inefficiencies within Egypt's multi-billion-dollar hospitality supply chain. Founded in January 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, the company aims to modernize the fragmented procurement process for hotels, restaurants, and cafes (HORECA). The idea originated from CEO Gohar Said's own experiences as a restaurateur, where he faced challenges with unreliable suppliers and last-minute sourcing at inflated costs. This firsthand frustration led to the development of a technology-driven solution to bring transparency and reliability to the market.

The company operates a B2B platform that directly connects restaurants with a wide network of suppliers, streamlining the entire procurement-to-payment lifecycle. Suplyd's digital marketplace provides access to over 1,000 products from more than 200 brands, covering categories such as fresh produce, meat, dairy, and cleaning supplies. By replacing manual, fragmented ordering with a single digital interface, the platform helps its clients reduce waste, cut costs, and improve supply chain predictability. For suppliers, Suplyd offers a network of tech-enabled fulfillment centers and provides real-time analytics and insights into demand patterns. The business model is designed to create a comprehensive digital infrastructure for restaurant operations, starting with procurement.

Since its inception, Suplyd has demonstrated significant growth, raising $1.6 million in a pre-seed round in 2022, followed by a $2 million pre-Series A round in August 2025. The company reports serving over 5,000 restaurants across Egypt. Key features of its service include automated and scheduled ordering, e-invoicing, payment solutions, and real-time analytics. Suplyd has also formed strategic partnerships, such as an integration with Foodics' restaurant management system, to create a more seamless experience for restaurant owners.

Keywords: HORECA procurement, F&B supply chain, restaurant supplies, Egypt food tech, B2B marketplace, digital procurement, hospitality logistics, supplier management, restaurant operations, inventory management, Cairo startups, MENA tech, food and beverage, supply chain financing, restaurant tech, procurement analytics, online ordering platform, food distribution, hospitality procurement, kitchen supplies