Supli

Supli operated as a software-as-a-service (SaaS) platform designed to digitize and streamline procurement processes within the food and beverage industry. The company was established in Paris, France, in 2017 by Romain Rousselet and Glenn Allogho, with some sources indicating a 2018 founding by Rousselet and Antoine Gutierrez. The founders, including Rousselet, brought experience from the consulting industry to tackle inefficiencies in the B2B food supply chain.

The firm's primary clients were restaurants, hotels, and other catering professionals, providing them with a web-based platform to manage sourcing and inventory. Supli's business model focused on connecting these buyers directly with their suppliers, simplifying the complex and often manual process of ordering supplies. The platform enabled restaurant owners to place and receive orders, manage a customized list of their inventory, handle invoices, and analyze expenses, all accessible via desktop or mobile devices. This digital marketplace aimed to save time and money for restaurateurs while offering suppliers a more efficient method for customer acquisition and order processing.

A significant milestone for Supli was securing $2.41 million in a Seed funding round on February 3, 2021, led by Axeleo Capital with participation from Kima Ventures, Courtin Investment, and angel investors. The company demonstrated considerable growth, reaching €50 million in Gross Merchandise Volume (GMV). In a strategic move to consolidate the European food tech market, Supli was acquired by its Vienna-based competitor, Orderlion, on December 7, 2022. Following the acquisition, Supli's platform, customers, and employees, including the founders, were integrated into Orderlion, expanding the latter's footprint into the French market.

Keywords: restaurant procurement, food supply chain, SaaS, B2B marketplace, inventory management, food and beverage purchasing, hospitality technology, order management, supplier relationship management, food tech, digital procurement, expense tracking, invoice management, Axeleo Capital, Orderlion, restaurant operations, catering supplies, hospitality procurement, food service distribution, e-procurement