Superplus
Mobile game developer for kids with disabilities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | €330k | Seed |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 498 % | 667 % | 329 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (6953 %) | (2515 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (2731 %) | (9211 %) | (3876 %) | (45 %) |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Helsinki-based Superplus Games is a mobile game developer established in 2015, carving out a specific niche within the competitive free-to-play market. The company was founded by a team of seasoned industry professionals, including Kalle Jyly (CEO), Aarni Linnakangas (COO), and Joonas Makila, who brought with them extensive experience from gaming giant Rovio Entertainment. Jyly, for instance, held producer roles at Rovio and other studios like Digital Chocolate, building a deep background in game development and management that now steers Superplus. This collective experience from the forefront of the mobile gaming boom informs the company's strategic direction.
Superplus focuses on creating casual player-versus-player (PvP) mobile games, deliberately avoiding the red oceans of high-stakes genres like RTS and FPS. Their operational strategy, noted by investors, centers on small, lean teams that can iterate and release games efficiently. The business model is free-to-play, generating revenue primarily through in-app purchases and advertising. This approach is exemplified in their flagship titles, "Hills of Steel" and its successor, "Hills of Steel 2," which are physics-based tank battle games. These products offer accessible, action-oriented gameplay designed for short, engaging sessions, which has resonated with a broad audience, attracting over 90 million players.
The company's market position was significantly bolstered in April 2020 when it secured $4.7 million in a Series A funding round. The investment, led by Makers Fund with participation from Sisu Game Ventures and Business Finland, was earmarked for expanding the team and accelerating the development and commercialization of new titles. With an estimated annual revenue of $1.2 million, Superplus demonstrates a sustainable model focused on long-term player engagement and creating games that people will enjoy for years.
Keywords: mobile gaming, game developer, casual games, PvP games, free-to-play, in-app purchases, Kalle Jyly, ex-Rovio, Helsinki startup, gaming studio, Hills of Steel, player-versus-player, Makers Fund, Sisu Game Ventures, mobile entertainment, action games, tank battle games, Finnish game industry, venture capital, game monetization