Supermom Business
Supermom Business is an AI-powered platform connecting mission-focused brands with Southeast Asian parents, aligning with consumer needs to boost engagement and market share.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
* | $14.0m | Series B | |
| Total Funding | 000k | ||
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A digital platform and community for parents in Asia, primarily mothers, that functions as a marketplace and a marketing tool for brands.
It connects fast-moving consumer goods (FMCG) companies with a large and engaged audience of parents, offering marketing solutions that leverage a network of "mom influencers." The platform provides brands with a way to reach their target demographic through community engagement, product reviews, and direct sales on the marketplace. The business model appears to be centered on providing marketing services to brands and taking a commission on sales through its e-commerce platform. Supermom operates in the Southeast Asian market, with a presence in countries like Singapore and Indonesia.
Keywords: parenting, e-commerce, digital marketing, influencer marketing, consumer goods, Southeast Asia, community platform, brand engagement, market research, FMCG