Supermiro

Supermiro, established in 2015 by founder eLfy Pins, functions as a digital media platform and personal assistant application designed to help users discover local events and activities. Initially self-funded and tested in Luxembourg, the company's early revenue streams facilitated market penetration and the development of its core algorithm. A significant milestone was achieved in April 2019 when Supermiro secured approximately $903,000 (€800,000) in an angel funding round from three Luxembourg-based investors. This capital injection was earmarked for product development, technological enhancements, and international expansion, starting with Brussels and then targeting France.

The business operates on a dual-sided model, catering to both consumers and businesses. For individual users, Supermiro offers a free application that uses artificial intelligence, geolocation, and user preferences to provide personalized recommendations for outings. The platform's algorithm aggregates hundreds of events from numerous online sources, ensuring a wide variety of content. This user-facing service aims to simplify event discovery with a fun, user-friendly interface characterized by light-hearted, handcrafted illustrations created by the founder to give the platform a distinct, friendly feel.

Revenue is primarily generated from its B2B offerings. Event organizers can list their events for free and purchase 'boosters' to increase visibility. The company also offers monthly subscriptions for additional business features and sells unique, illustrated advertising formats that are integrated into the platform's user experience. A newer initiative, Supermiro Le Club, launched in late 2021, provides a corporate solution for employee well-being and team building. This service offers curated experiences and activities for companies to motivate or reward their employees, adding a B2B subscription and service layer to the business model. The company has expanded its services to include curated themed boxes for special occasions, such as Valentine's Day and Easter, which contain locally sourced products.

Keywords: event discovery, local activities, Luxembourg, artificial intelligence, mobile app, B2C, media platform, B2B services, corporate wellness, employee engagement, team building, geolocation, personalized recommendations, event promotion, digital advertising, eLfy Pins, Supermiro Le Club, things to do, local businesses, Greater Region, Brussels expansion