Superfy

Superfy operates as a Tel Aviv-headquartered social networking platform engineered with a focus on Generation Z. The company was established in 2019 by the married duo Michal Tamir, who serves as CEO, and Gil Schoenberg, both of whom possess a background in B2C and B2B startups. Their collective experience in product, marketing, and business shaped the foundation of Superfy. The platform was conceived to address a gap for Gen Z users who are increasingly moving away from traditional search engines for recommendations, instead preferring human-based, personalized interactions.

The core of Superfy's service is an AI-powered application that facilitates instant connections between users based on text-based questions or topics of interest. Its proprietary algorithm matches a user's query to relevant individuals or groups within seconds, aiming to initiate live, one-on-one or group chats. This functionality allows users to receive real-time answers, advice, and opinions on any subject, from niche hobbies to global issues. A key feature is "Super Groups," which automatically creates and populates a group chat around a user-inputted topic, fostering community discussions without the need for pre-existing followers or connections. The stated goal is to create a space for authentic conversations and genuine connections, moving beyond the metrics of likes and follows.

Superfy has demonstrated notable user engagement, with reports indicating an average daily usage time of 40 minutes per user and over 20 million messages sent monthly through the app. The platform's primary user base consists of individuals aged 18-21 in the US, UK, and Canada. To date, the company has secured a total of $6.7 million in funding from angel investors. This capital was raised in several rounds, including a recent infusion of $2.2 million in May 2024, with participation from notable figures in the consumer tech industry such as Alon Matas, the founder of BetterHelp. The funding is being utilized for further product development to enhance in-app interactions.

Keywords: Gen Z social network, AI-powered chat, instant group chats, community-driven platform, peer-to-peer advice, real-time recommendations, social Q&A, mobile application, user-generated content, Michal Tamir, Gil Schoenberg, interest-based networking, Tel Aviv startup, consumer tech, social discovery, live chat platform, angel investment, Alon Matas, Super Groups, youth social media