Superfoods Valley

Superfoods Valley Private Limited operates as a nutrition and food-tech company from its headquarters in Bengaluru, India. The company was established in 2021 by co-founders Amarpreet Singh Anand and Sahiba Kaur. The founding journey was deeply personal, sparked by the discovery that their son's poor growth was linked to micronutrient deficiencies, a widespread issue in India referred to as "hidden hunger". This experience motivated them to leave their corporate careers and create accessible nutritional solutions for Indian households.

The company's core mission is to combat micronutrient deficiency by "Making Nutrition Easy". It targets the prevalent issue of "hidden hunger," which reportedly affects a significant portion of the Indian population, leading to health problems in both adults and children. Superfoods Valley develops and manufactures plant-based superfood products, including food supplements and snacks, by integrating bioactive peptides with Ayurvedic knowledge. Its business model revolves around creating products that can be easily incorporated into daily meals without altering the taste, color, or smell of the food.

The flagship brand, Good Monk, exemplifies this approach. It is a nutrition mix powder designed to be added to everyday cooked foods and beverages. The product is formulated with 13 "Nutri-Herbs," including essential vitamins, minerals like iron and zinc, probiotics, fiber, Lysine, Ashwagandha, and Brahmi. Clinical tests suggest that regular consumption over 120 days can lead to significant improvements in energy, immunity, and gut health for 95% of users. The company also offers a mobile app, WhatsYourNIQ, to educate consumers and provide transparency about the nutritional value of their food intake. To enhance its scientific credibility, Superfoods Valley has assembled a scientific council of eminent figures in nutrition and food science.

Financially, Superfoods Valley has demonstrated steady growth, securing multiple funding rounds. The company has raised a total of $3.57 million over four seed rounds, with its first round in August 2022 and its latest in December 2024 for $1.55 million. Key institutional investors include Multiply Ventures, Sharrp Ventures, ThinKuvate, and RP-Sanjiv Goenka Group, alongside 19 angel investors. As of March 2025, the company was valued at ₹63.2Cr, with the founders holding the largest stake at 47.84%.

Keywords: Superfoods Valley, Good Monk, Amarpreet Singh Anand, Sahiba Kaur, personalized nutrition, food-tech, nutrition mix, micronutrient deficiency, hidden hunger, food supplements, plant-based products, Ayurvedic nutrition, venture capital, Bengaluru startup, health and wellness, functional foods, bioactive peptides, nutrition technology, food fortification, dietary supplements