Superbia Group

Superbia Group is a vertically integrated financial advisory firm operating primarily in the United Kingdom. The company was established in 2019 through the merger of two existing firms, Furnley House and Asset Intelligence, with the founders of both businesses remaining in senior leadership positions within the new entity. Led by CEO Stefan Fura, the group has pursued an aggressive growth strategy, supported by private equity investment from August Equity, which it secured in 2025. This backing is intended to accelerate both organic expansion and a series of strategic acquisitions to broaden its national footprint.

The firm's business model is structured around providing comprehensive, client-focused financial solutions. It serves over 2,500 clients across the UK, offering a suite of services that includes independent financial advice, discretionary fund management (DFM), and in-house investment solutions. This integrated approach allows Superbia to manage the entire financial planning and investment cycle for its clients. Revenue is generated through fees for these advisory and management services, which benefit from being recurring in nature. The company operates from its head office in Leicester, with additional offices across the UK and a support function in Chennai, India.

Superbia Group has distinguished itself through several key milestones and attributes. The company has successfully acquired several financial advisory firms, including Headley Financial Services, CDG Financial Services, and Octagon Financial Services, to expand its reach. A significant achievement for the firm was becoming a certified B Corporation™ in 2023, which underscores its commitment to high standards of social and environmental performance, accountability, and transparency. The group is also actively involved in community engagement through its registered charity, The Furnley House Foundation, which has raised substantial funds for various causes.

Keywords: financial advisory, discretionary fund management, wealth management, investment solutions, independent financial advice, B Corporation, financial planning, asset management, M&A strategy, client-focused solutions, UK financial services, investment research, portfolio management, private equity backed, community impact, retirement planning, estate planning, corporate finance advisory, financial acquisitions, Furnley House, Asset Intelligence