Superbank

Superbank is an Indonesian digital bank that emerged from the transformation of PT Bank Fama International, a conventional bank founded in Bandung in 1993. The transition began in late 2021 when the Emtek Group acquired Bank Fama, which was then followed by strategic investments from Grab and Singtel in early 2022, and KakaoBank in 2023, forming a powerful consortium. This strategic backing combines media, technology, and financial expertise to drive the bank's mission. In February 2023, the company officially rebranded to Superbank and relocated its headquarters to Jakarta, signaling its full commitment to digital-first banking services aimed at Indonesia's large underbanked population of retail customers and MSMEs.

The bank operates primarily through a user-friendly mobile application, which is deeply integrated into the Grab superapp ecosystem. This integration allows Grab users to open Superbank accounts, deposit funds, and make payments for services like GrabFood and GrabBike directly within the Grab app, without needing to download a separate application. The business model focuses on providing accessible and flexible financial products. Revenue is generated from interest on loans and fees for services. The bank targets retail customers and Micro, Small, and Medium Enterprises (MSMEs), a segment identified as having significant growth potential in Indonesia.

Superbank offers a suite of products designed for modern financial needs. Key offerings include high-interest savings accounts, with rates such as 6% annually, and "Celengan by Superbank," a feature for automatic daily savings that can earn up to 10% interest per year. Another product, "Saku by Superbank," allows users to create multiple savings pockets for different financial goals. The bank also provides a flexible, unsecured loan product called Pinjaman Atur Sendiri (PAS) to eligible users. A major selling point is its seamless integration with partners like Grab and the digital wallet OVO, offering users convenience, discounts, and promotional benefits. This ecosystem strategy, backed by major players like Emtek, Grab, Singtel, and KakaoBank, provides a significant data and network advantage to reach millions of customers across Indonesia.

Keywords: digital banking, financial services, Indonesia, fintech, MSME financing, retail banking, mobile banking, Grab, Emtek, Singtel, KakaoBank, savings account, digital loans, financial inclusion, OVO integration, Southeast Asia, e-wallet, banking app, consumer finance, tech ecosystem