Superautor
Turn your students into SuperAuthors!.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
N/A | Seed | ||
| Total Funding | 000k | ||
Superautor positions itself in the Brazilian educational technology market by addressing childhood literacy challenges. The company was established by Bruno Damasco, Pedro Gigante, and João Morales. This founding team carries significant experience from their previous edtech venture, WPensar, which was successfully acquired by Arco Educação, providing them with a substantial network and deep understanding of the educational sector. Bruno Damasco, the CEO, has over 16 years in technology and education. João Morales, responsible for Operations and Talent, brings a background in investment banking and served as CFO and CHRO at WPensar. Pedro Gigante, the Chief of Growth, has more than a decade of experience in sales to schools.
The company's core offering is a pedagogical project where students write and illustrate their own books. This program is designed to develop reading, writing, and creativity. The process involves students creating their stories and drawings in the classroom with teacher guidance. This material is then uploaded to Superautor's online platform for production. The project culminates in an autograph event where students can sign the books they have authored. Parents are also involved, tasked with writing their child's biography for the book and uploading photos.
Superautor operates on a B2B2C business model. It partners with schools, using them as a distribution channel to reach parents. The platform is offered to schools, which implement the literacy project in their classrooms. Revenue is primarily generated from parents who purchase the finished, printed books authored by their children. This model is effective as it incentivizes schools to participate without being the direct purchasers, and a high percentage of parents—reportedly over 80%—buy at least one copy of their child's book. The company notes the potential market in Brazil is substantial, citing that a large percentage of third-grade students face difficulties with reading and writing.
Keywords: edtech, literacy, publishing, B2B2C, children's books, educational projects, student authors, pedagogy, creative writing, family engagement