Super Awesome

Super Awesome Inc. is a South Korean mobile game developer established in August 2014 by CEO Cho Dong-hyun. The company focuses on creating casual and social games, particularly in the puzzle and role-playing genres, for a global audience. Super Awesome's business strategy often involves leveraging well-known intellectual properties (IPs) to develop accessible and engaging mobile experiences. This is evident through their partnerships and game portfolio, which includes titles developed using popular characters and webtoons.

The company's revenue model is based on free-to-play games with in-app purchases and advertising, targeting both B2C and B2B markets. A significant milestone was the release of "Hello Kitty Friends," a mobile puzzle game featuring Sanrio characters, which surpassed two million downloads globally and was selected as one of Google Play's 'Best Games of 2017'. Other notable titles in their portfolio include "Hamster Town," a drawing puzzle game, and games developed in collaboration with Naver Webtoon and utilizing the 'Dragon Village' IP.

Super Awesome has secured strategic funding to fuel its growth. In March 2015, it received KRW 1.0 billion from ID Ventures. This was followed by investments from Bluehole Studio (now Krafton) and a strategic investment from Naver Webtoon in 2018, the latter aimed at developing mobile games based on popular webtoons. The company operates as a privately held small to medium-sized enterprise based in Seoul, South Korea.

Keywords: mobile game development, puzzle games, casual games, IP-based games, Naver Webtoon games, Hello Kitty Friends, Hamster Town, Cho Dong-hyun, Korean game studio, free-to-play, in-app purchases, social gaming, RPG mobile games, Bluehole Studio investment, ID Ventures, Sanrio characters, game publishing, drawing puzzle games, Dragon Village IP, Asia gaming market