Supafaya

Supafaya provides a marketplace operating system designed to empower content creators in Southeast Asia by enabling them to establish independent marketplaces for their branded products. Founded in 2022 by Franz Taborlupa and Owen Cuales, the company is registered in Singapore and headquartered in Taguig, Philippines. The platform facilitates the independent distribution of products, enhancing direct engagement between creators and their fanbases. Initially, Supafaya focused on creating a marketplace for authenticated collectibles, particularly sneakers, with plans to expand into other categories like apparel, watches, and more. The business model functions like a stock market for physical goods, allowing users to buy, sell, trade, and invest in these items. Each item is verified through an authentication system to ensure legitimacy.

The co-founders have backgrounds in the content creation and collectibles space. Franz Taborlupa has over ten years of experience reselling video games and clothing and was involved in managing ticketing for Conquest, a large content creator event in the Philippines. Owen Cuales is a long-time sneaker reseller who also founded an esports event management company, 7T Ventures, and worked at a venture capital firm. Supafaya aims to launch 100 marketplaces for creators within the next decade and planned to have five operational by the end of 2024, with regional expansion set for 2025. The company has received pre-seed funding and is backed by investors and accelerators including Satori Giants, Antler, AppWorks, and Founders Launchpad.

Keywords: content creator marketplace, social commerce, creator economy, Southeast Asia, collectibles marketplace, alternative assets, authenticated goods, brand distribution, fan engagement, e-commerce platform, sneaker resale, fintech, physical asset investment, direct-to-fan, online marketplace