Supa Star Foods Pvt

Supa Star Foods Pvt. Ltd. is a packaged food and beverage company based in Gurugram, India, that focuses on creating convenient and healthy products for the modern consumer. Founded in 2015 by Pawan Raj Kumar, Shoaib Kohli, and Supratik Deb, the company aims to disrupt traditional food categories with extended shelf-life offerings. The initial idea stemmed from the founders' desire to cater to changing lifestyles and increasing demand for on-the-go snacking options. Co-founder Supratik Deb leveraged nearly a decade of experience in the corn business, including contract farming, to launch the company's first brand.

The company's business model is centered on manufacturing and distributing branded food products through retail and institutional channels. Supa Star Foods has secured $1.57 million in funding across four rounds, with its latest seed round in September 2020 raising $177,000, led by investors like Roots Ventures. The company's products are available in over 2,000 shops across more than 40 cities. Revenue is generated from the sale of its two primary brands: SUPACORN and MISHT.

The first brand, SUPACORN, launched in April 2015, offers a range of ready-to-eat sweet corn products. This line includes corn on the cob and kernels, available in natural as well as flavors like Achari, Peri-Peri, and Chipotle. A key feature is the use of a special packaging technology that provides a nine-month shelf life without refrigeration or preservatives. The products are positioned as a healthy, high-fiber snack or a convenient ingredient for various dishes, eliminating the need for thawing or boiling.

In April 2017, the company launched its second brand, MISHT, to enter the estimated ₹50,000 crore Indian sweets market. MISHT offers traditional Indian sweets like Dodha Barfi, Kaju Katli, and Milk Cake in individually wrapped, bite-sized portions. This addresses the market's need for better hygiene and convenience compared to traditional sweet shops. Using advanced packaging technology, MISHT products have a shelf life of 45-60 days without preservatives, making traditional sweets more accessible and storable.

Keywords: packaged foods, ready-to-eat snacks, Indian sweets, sweet corn products, extended shelf life food, food and beverage, convenient foods, healthy snacks, Mithai market, SUPACORN, MISHT, retail food products, food technology, preservative-free snacks, food distribution, Gurugram startup, Indian food brands, on-the-go snacks, institutional food supply, food processing