Sunrise (曦望)

Sunrise AI, a privately held company headquartered in Amsterdam, is developing an AI-native consumer lifestyle solution. The firm was established in 2022 by Co-Founders Ruben Smit, who serves as CEO, and Ryan Janecek, the company's COO. The company's stated mission is to address what it views as an unhealthy, unsustainable, and wasteful consumer model.

The business aims to transform the current system, which it characterizes as being focused on short-term sales, into a smart, personalized, and closed-loop model. This new model is intended to foster a world where both people and the planet can thrive, anchoring its belief in the potential of artificial intelligence to democratize knowledge and translate it into meaningful actions. Sunrise AI envisions using its technology to reshape existing power structures and move society away from a consumption-driven narrative.

Operating in the health and wellness market, Sunrise targets individuals conscious about health, nutrition, and environmental impact. Its business model is multifaceted, incorporating direct-to-consumer (B2C) sales, a Software-as-a-Service (SaaS) component, and an e-commerce marketplace. Revenue is generated through a combination of subscriptions, commissions on marketplace sales, and the direct sale of its own inventory. The company's core offering involves managing users' grocery needs and automating delivery to provide them with health and nutrition products.

Keywords: consumer lifestyle, health and wellness, sustainable consumption, B2C e-commerce, AI platform, nutrition technology, automated grocery delivery, SaaS, personal wellness, closed-loop model, food tech, Amsterdam startup, Ruben Smit, Ryan Janecek, marketplace, subscription model, environmental impact, food innovation, smart consumer model, AI lifestyle solution