Sukham

Sukham is a direct-to-consumer brand in India specializing in men's sexual wellness, founded in 2022 by Vivek Krishna, Ananya Sarkar, Ishan Pant, and Nitin Deswal. The company provides Ayurvedic and nutraceutical products aimed at addressing issues like erectile dysfunction and premature ejaculation, while also offering products to enhance overall intimate experiences. Sukham's business model combines traditional Ayurvedic principles, specifically from the Vajikarana branch which focuses on sexual vitality, with modern scientific validation. They offer an end-to-end treatment process that includes free online diagnostics, consultations with experts, personalized treatment plans, and post-sales counseling.

The founding team brings a diverse skill set to the venture. CEO Vivek Krishna is a serial entrepreneur with a background in marketing and has experience launching celebrity sports leagues. The co-founding team includes Ishan Pant (COO), with experience in online brand growth; Ananya Sarkar (CBO), a design graduate with a background in brand development; and Nitin Deswal (CSO), who has experience in sales and business growth. The company operates on a direct-to-consumer (D2C) basis, managing its own sourcing, manufacturing, and distribution to ensure product quality and a personalized customer experience. Their product line includes supplements like performance boosters, testosterone boosters, and products for male fertility, all of which are based on herbal ingredients and lab-tested phytoceuticals.

In January 2023, Sukham secured $275,000 in a pre-seed funding round led by 100X.VC, with participation from several angel investors. This capital was intended to fund new product development, enhance technological capabilities for personalized treatment plans, and expand domestic operations. The company gained further visibility after appearing on Shark Tank India, where they pitched for ₹1 crore for a 3.33% equity stake, although they did not secure a deal. Despite this, the appearance helped to open up conversations around the taboo subject of men's sexual health in India. Sukham emphasizes a transparent, knowledge-first approach, encouraging potential customers to understand the science behind their products before making a purchase.

Keywords: men's wellness, Ayurveda, sexual health, direct-to-consumer, nutraceuticals, telehealth, erectile dysfunction, herbal supplements, Vajikarana, wellness brand