SucSeed

SucSeed

Socially-driven hydroponics kits for at-home food production.

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SucSeed is a for-profit social enterprise that provides at-home hydroponic growing kits to address food insecurity and promote environmental sustainability. The company originated in 2016 as a student-led volunteer project called Project Sucseed at Enactus Memorial, part of Memorial University in Newfoundland and Labrador. It was co-founded by Emily Bland and Andrea Peet, who transitioned the award-winning project into a stand-alone business in 2017. Emily Bland, the current "Seed-EO," is a third-generation farmer who was inspired by her grandfather's agricultural and community-focused businesses.

SucSeed's business model is centered on selling various hydroponic garden kits directly to consumers, educational institutions, and community groups through its website. Revenue is generated from the sale of these kits, which range from small micro-garden kits to larger starter and educator kits, along with supplies like nutrients and seeds. The company operates with a social mission, partnering with the non-profit Choices for Youth to employ at-risk and homeless youth in the assembly of their garden systems. It also follows a sliding price scale model, where full-price sales help subsidize the cost for low-income groups.

The company primarily serves two markets: the education sector and home consumers. It has a significant presence in Canadian schools, with over 2,500 classrooms using its gardens to teach more than 60,000 students annually about sustainable agriculture and healthy eating. For home users, the kits provide a simple, soil-free method to grow fresh produce year-round, using 90% less water than traditional methods. A key milestone was becoming Newfoundland and Labrador's first certified B Corporation in 2021, recognizing its high standards of social and environmental performance. In January 2024, the company expanded its social impact by launching the SucSeed Foundation, a registered charity focused on advancing education in agriculture, nutrition, and sustainability.

Keywords: hydroponics, social enterprise, food security, indoor gardening, sustainable agriculture, educational technology, B Corporation, at-home growing kits, urban farming, community empowerment, youth employment, environmental sustainability, STEM education, food sovereignty, Newfoundland and Labrador, grow kits, soil-free growing, year-round produce, local food, social impact

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